GalX is a powerful ingredient that can be licensed and used in a variety of pharmaceutical preparations. The brief was to create a brand and set of guidelines for distribution to third parties when licensing the ingredient.
The GalX brand has been developed to communicate the following core values: Innovativeness, Technologically Advanced and Powerfulness. The letter "G" was crafted to make use of the familiar 'on' symbol helping communicate the main characteristic of the product: active. The branding is supplemental to existing products and therefor the brand had to be developed to adapt to these constraints. A full and thorough guideline document accompanies the identity - with a variety of potential compositional directions, which once followed, will maintain the strength and consistency of the original branding.