The Solution

In keeping with the new visual language and redefined core values a unique poem was created to embody the thankful sentiment of the greeting card. It reads:

Christmas comes but once a year,
But Gay Switchboard is always here.
You’ve helped those who are LGBT,
So thanks from the community!
Our network reaches the whole state,
For anyone who can’t think straight.
And so we wish you Christmas cheer,
With tinsel, fairies and reindeer.

The front graphic is a tree of multiple varieties that hopefully represents the diverse nature of the LGBT community in Ireland.