Design Thinking is Strategy
In a competitive market place it is important that the brand you create delivers on its promise. The process is the same whether your brand is online or on the shelf. The brand promise needs to be relevant and there needs to be a plan developed to consistently deliver that promise. Each client completes the 10 Step Process to Design.
10 Steps to Success
- Understand - the client and the problem
- Assess - the market and competitors
- Define - the target market and potential audience
- Research - best practice in the sector
- Extract - core values and USP
- Describe - the strategy to address the problem
- Develop & Iterate - concepts and visual responses
- Make - recommendations
- Apply - treatments and execute concepts
- Reflect - what worked well what could change for future
At Danielle Townsend Design we are committed to a more sustainable environment. We have implemented as many sustainable practices in the studio and encourage these practices outside of work. For client work we use recycled & FSC approved papers and try, where possible, not to use finishes that cannot be recycled readily. The team use the Dublin Bikes to commute to meetings around the city and try to share ideas for positive change with clients. We are interesting in working with and supporting environmental & sustainable practices and business and therefore we apply a discount on design work for companies/organisations and individuals who are operating in the NGO Environmental space.
Danielle Townsend Design Supporting #TeamDublin in the bid for #Dublin2020
The European Capital of Culture for the year 2020 will be hosted by Ireland and Croatia. Dublin, Galway, Limerick and the South East are now competing to win the coveted title. Dublin2020 is Dublin’s campaign to make sure our city wins.
To make sure Dublin moves forward to the next round in the competition, we need to spread the word, get involved and join in the conversation.
If we are successful, the journey will continue to improve our city, for the people who are part of it, and for those who visit. It is a chance to make an actual change to the city and its people.