The lovely people at PIBA asked me to contribute to their quarterly magazine with an article on #branding. I have devoted my design career to branding and have delivered many identities to companies large and small over the years, so it was great to be asked to contribute to the magazine.
PIBA is the largest representative body in Ireland for Financial and Insurance Brokers. PIBA launched its official magazine 'The Professional Insurance Broker' in 2003 and it continues to grow from strength to strength. In 2011, the publication was re-designed and re-branded ‘The Broker’. The magazine is a quarterly publication. The magazine has served as an important source of industry knowledge and analysis that continues to be read by Brokers, Insurers and Lenders alike.
The publication is circulated to over 3,500 firms nationwide which comprise of Financial and Insurance Brokers, top management in Insurance companies, officials from the Central Bank of Ireland, the Department of Finance and other Oireachtas Committees etc.