The Artists' Panel Branding for @DubCityCouncil

Check out the latest branding work completed for Oonagh Young @DesignHQ.

One of the core functions of the Artists' Panel is to provide funding for visual arts projects. They needed a strong brand to represent their activities and one that could be applied throughout their various literature (application forms & terms of service etc) 

The solution was to use the characters 'A' and 'P' and to interconnect them to show the unity between what they do and the connection to the artist. The strong mono-line using rounded terminals is offset against the beautiful sans serif underneath. A paperclip was also made for the brand collateral.  

The rest of the project can be seen here!

The Green Rooms Conference #Branding for @IrishGBC

Delighted to launch the latest branding project for the Irish Green Building Council (IGBC), for their Green Rooms Conference. The conference is a  gathering of targeted professionals concerned with promoting a sustainable built environment. The event will take place in 21st May & tickets are available from the website we newly design which can be seen here: igbc.ie

The Solution

The event needed a name so after much discussion and brain-storming "The Green Rooms" was born. It was felt to fit the scale of the conference and also mirrors the overall brand image we have created for the IGBC over the past 2 years.

The splash was developed after a number of iterations were created. The marque was initially devised as a elliptical shape to communicate how the debate is coming full circle - but was later revised to the splash for its sense of immediacy & dynamism. The crane and buildings were further added to show the movement in the industry which has come a long way in the past few years - and so too has the debate around sustainability. The type treatment was devised for its clarity and semi-industrial feel which suits the overall tone of the brand.

Brand guidelines, web banners and advertising for Passive House + were also created to support the event marketing strategy.

#Branding Means Business Article for @PIBABroker Magazine

The lovely people at PIBA asked me to contribute to their quarterly magazine with an article on #branding. I have devoted my design career to branding and have delivered many identities to companies large and small over the years, so it was great to be asked to contribute to the magazine.

About PIBA

PIBA is the largest representative body in Ireland for Financial and Insurance Brokers. PIBA launched its official magazine 'The Professional Insurance Broker' in 2003 and it continues to grow from strength to strength. In 2011, the publication was re-designed and re-branded ‘The Broker’. The magazine is a quarterly publication. The magazine has served as an important source of industry knowledge and analysis that continues to be read by Brokers, Insurers and Lenders alike.

The publication is circulated to over 3,500 firms nationwide which comprise of Financial and Insurance Brokers, top management in Insurance companies, officials from the Central Bank of Ireland, the Department of Finance and other Oireachtas Committees etc.

2 New Projects Accepted into the 100 Archive

Just a very short post today just to brag really, two new projects have been accepted into the 100 Archive.  The wonderful Campsticks Theatre Company branding and the Christmas Carol Project in Aid of Childline.

About the 100 Archive

The 100 Design Archive project is a community-centred initiative which hopes to finally “join the dots” on the rich and diverse history and practices of Irish graphic design. At once concerned with what best reflects current practices, the 100 Design Archive also intends to capture and record the short but inspiring history of Irish visual communication design. We want to gather, discuss, present and celebrate the achievements of past, current and emerging practitioners. The project is ambitious and has many facets but the simple aim is to provide a clear and inspiring sense of the landscape we work in today and the projects and designers that have helped shape and inform Irish graphic design.

Check them out here: 100 Archive